The Right Stuff: How Superstars Soar

In an industry where there is a short supply of time, communication between physicians and hospitals must be efficient, responsive and add value every time. That’s why the pivotal role of the hospital liaison becomes key to success.

But to effectively bridge gaps between the physician and the hospital, liaisons need to be equipped with a deep toolkit for problem solving and professional development resources for leadership. When a well-structured Physician-Hospital Relations program is enhanced with professional training, continuous support, coaching and mentoring—the opportunity for growth is unlimited.

With growth as the goal, it helps to spotlight the professional achievements of “superstars” who serve as great examples as they continue to soar. We salute several stand-out liaisons who have received high accolades recently:

Mark Copeland is Director of Professional Outreach at MountainView Regional Medical Center, Las Cruces, N.M. Mark’s success in the field and involvement in multiple hospital acquisitions have earned him Non-Clinical Director of the Year for 2015.

Deborah Scheetz, Director of Professional Outreach, Affinity Medical Center, Massillon, Ohio, has received an Achievement in Excellence Award. Awarded by the Akron/Canton affiliate of National Sales & Marketing Executives (NSME), Deborah is among the honorees at the chapter’s 44th Annual Accent on Excellence Event.

Jennifer Ulrich, Director of Professional Outreach at Pottstown Memorial Medical Center, Pottstown, Pa., has been named the 2015 Non-Clinical Director of the year. Along with her responsibilities for hospital growth, Jennifer has also been involved in multiple hospital committees and projects. Her award comes as a result of always maintaining a positive attitude and being an outstanding advocate for PMMC.

The achievements of Tiller-Hewitt’s Physician-Hospital Relations program “alumni” underscore the importance of people and partnerships in a high-performance physician-hospital relations program.

Join us in congratulating Mark, Deb and Jen!

As you evaluate your current program, or consider how to create a high-performance physician-hospital relations program, we invite you to check out what our clients say about rapidly driving measurable market share and revenue gains.

Please contact us if we can help you do the same.