Position Summary
As the Administrator of Strategic Provider and Business Relationships, you will be responsible for the strategic identification, development, and cultivation of key provider and business relationships to support the organization's growth strategies. The overarching goal of this role is to increase visibility of the organization's primary, specialty, and tertiary care services, enhance physician alignment, drive downstream revenue, and acquire new patients. This position is responsible for selection and implementation of tools and processes, including a PRM platform, to provide analytics and report ROI. Lead management for team of physician liaisons and that spans across markets, service lines and clients, building awareness, reputation, and relationships among referring providers and driving utilization of our care options.
Responsibilities
- Serves as a strategic, highly visible leader in the representation of our system and in the provider network to effectively meet the needs of our clients, members, providers, and other stakeholders.
- Manage the provider and business services portfolio, including identifying new provider and service offerings, strategies, and internal and external market positioning.
- Drive growth for the provider and business services through effective sales and marketing strategies.
- Identify and pursue new business opportunities for alignment, including clinically integrated network, joint ventures, partnerships, and acquisitions.
- Monitor and analyze market trends, competition, and provider feedback to identify areas for improvement and optimize strategy.
- Develop and manage the departmental budget, ensuring that resources are allocated effectively to support growth objectives.
- Lead identification and reporting of market intelligence and analytics from liaison team to drive efficiencies in partnership with patient access, system service lines and operations.
- Integrate organizational, physician, competitive and market data to build and implement a successful strategy for physician outreach and engagement, referral growth, and associated system revenue/margin
- Report competitive positioning, practice growth/vulnerability to Business Strategy and Network Development
- Communicates trends in service, communications and operations barriers expressed by providers that affect the ability to develop long-standing, loyal relationships.
- Assistance to communication and leadership for provider interactions, which may entail prep packet, development of messaging, or consultation around best practices and industry standards.
- Stay current and educated on all information regarding providers, service lines, technologies and services by meeting with service line leadership, provider leaders, operators and patient access to learn about existing and new clinical service offerings.
- Function as “expert” when communicating/training team to speak with referring providers with the goal of increasing patient referrals.
- Develop outreach strategies, direction for development of physician relationships and market analysis utilizing comprehensive PRM platform.
- Assist internal stakeholders in understanding the market strategy and targeting of provider practices for business development and growth alignment.
- Develop awareness of service line branding messaging and collaborate with Marketing on aligned strategic messaging to the community and providers
- Consult and collaborate as needed across highly matrixed system for provider onboarding, recognition, and engagement efforts to align with strategy.
- Provides strategic consultative services internally to departments and leadership around provider data, market intelligence and communication tactics with provider audiences.
- Ensure successful market launch of new providers, promote programs and services, and improve referral volume and reduce system leakage
- Manage team of liaisons and ensure successful market launch of new providers, promote various programs and services, and improve referral volume and reduce system leakage
- Drive adoption of standardized methods and processes across team; assessing and updating team territory, products and services promoted, best practice tactics, all while monitoring budget, within principles applicable legislature/policies.
- Implement strategic initiatives for on-boarding new sites to health system’s EMR to increase electronic referrals, orders and communication helping to drive efficiency of workflow for clinics.
- Drive strategy with marketing around provider initiatives and partner on creation and development of branded collateral, digital, print, video, directories and newsletters.
Minimum Requirements
- Master’s Degree required
- At least 10 years of experience with physicians and providers in physician outreach and/or business and network development healthcare/hospital environment.
- Demonstrated leadership experience, partnering in a matrix environment, and developing high performing collaborative teams.
- Strong analytical, critical thinking, problem solving and research skills; uses data to inform decisions.
- Must be proficient in MS Office, especially Outlook, PowerPoint, and Excel, as well as a PRM (physician relationship management software).
