POSITION SUMMARY:
Under the administrative leadership of the Chief Executive Officer, the Director communicates the features, benefits, competitive advantages, and other properties of the services of [Hospital] to physicians and their staff in the primary and secondary service areas on defined target list. Assists hospital in maximizing the utilization of its facilities and generating additional revenue from inpatient or outpatient census.
POSITION QUALIFICATIONS:
Education:
Bachelor’s degree in or equivalent work experience.
Required:
- Minimum of five years of medical sales or related experience, ideally including close contact with physicians.
- Must demonstrate personal initiative, poise, and confidence, accept challenges, and possess a proven hospital/sales background.
- Must possess persuasive negotiating skills; articulate in written and oral communication.
- Knowledge of physicians, their referral patterns and hospital are very helpful.
- Must also possess good time management and organizational skills and be customer and results oriented.
- Good listening skills mandatory.
- Effective organizational, oral and written communication skills, problem solving, program development, computer skills, strong leadership, and team building skills.
- Ability to work with a variety of disciplines and levels of staff across departments.
- Decisive and capable of exercising good judgment under pressure.
Working Conditions:
- Hospital environment with regular exposure to communicable diseases. There is also limited exposure to hazardous cleaning solutions.
- Prolonged, extensive, or considerable standing/walking.
POSITION ACCOUNTABILITIES:
The following are general position accountabilities:
- Exhibiting professionalism and respect at all times. Sets an example of good customer service by his/her actions. Solicits customer feedback to improve service.
- Making recommendations and adjustments when appropriate to achieve objectives and integrate services across departments.
- Identifying areas where performance improvement is needed and collaborating with staff to develop and implement PI initiatives.
- Establishing quality monitors to assure continuous improvement
- Consistently meeting established metrics for performance.
- Using valid planning principles, develops and prioritizes innovative approaches to business requirements in the development of specific objectives.
- Demonstrating flexibility and ability to change.
The following is a summary of the major essential functions of this job. The incumbent may perform other duties, both major and minor, that are not mentioned below; and specific functions may change from time to time.
- Makes personal calls/visits to targeted physicians and other referral sources within the primary and secondary service area to solicit larger share of inpatient/outpatient admissions to hospital.
- Monitors and develops referral networks.
- Identifies practice enhancement and other support services’ needs and makes recommendations for follow up.
- Serves as a resource to Department Directors and Managers.
- Prepares and distributes administrative reports.
- Assists with new physician orientation.
- Markets to physicians new to staff
- Promotes new hospital services.
- Supports the annual business planning process and goal attainment.
- Assists with problem resolutions between hospital administration and physicians.
- Maintains filing and business records management systems.
- Complies with reasonable requests to perform other duties.
- Occasional assistance with general and special functions of the hospital.
- Works closely with Sr Leadership team to strategize on growing hospital operations.
