You remember how it goes…
Humpty Dumpty sat on a wall.
Humpty Dumpty had a great fall.
All the kings' horses and all the kings' men
Couldn't put Humpty back together again.
But, the original version better describes today’s physician-hospital relations:
Humpty Dumpty sat on a wall.
Humpty Dumpty had a great fall.
Threescore men (60) and threescore (60) more
Could not place Humpty AS HE WAS BEFORE.
The same happens with our physician relationships. How many times have we fallen (no pun intended) short on building and sustaining strong physician relationships? Once a physician relationship is damaged, even scores of CEOs couldn’t rebuild it as strong as it was before! Great physician relations are like Humpty's story; the stronger the wall, the greater their support/loyalty. Hopefully you’re inspecting your walls and finding them stronger than your competition! How can we be proactive? Here's what I know for certain.
Every physician satisfaction report I've ever read from the Advisory Board, to HealthLeaders, to Press Ganey, to the independent-organizational sponsored surveys all show the same thing. EIGHTY-percent of physician dissatisfaction is related to a lack of communication.
You're welcome; I just gave you 80% of the essential ingredients needed to fall-proof your walls to withstand the volatility we're faced with today. It’s up to you to now to take action and soar past your competition.
How does your physician relations/retention program work today? Are you showing measurable results in growth and retention? Are you absolutely confident that your key physicians and physician groups wouldn't fall into the aforementioned 80% high-risk group?
Let us help! We often get calls from the healthiest organizations who just want a reality check of their PHR efforts. Be proactive too, make 2021 your organization's year to build strong "fall-proof" physician relations.
We have over 20 years of experience in building successful Physician Hospital Relations/Retention & Sales Programs. We can assess your current program(s) for potential revitalization and relaunch opportunities, or launch a brand new initiative for long-term results.
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