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TRAINING - Make It Matter Liaison Sales Training Program

Make it matter sales training loto

Training for Effectiveness in Provider Relations, Professional Outreach and Physician Liaison Roles

Liaison training to optimize a professional, consultative sales approach is an essential ingredient for successful physician-hospital relations. Make it Matter delivers a dynamic and highly interactive learning experience, laser-focused on building long-term relationships and results.

Energize and Equip Your Team

Our tools and techniques improve the consultative selling skills physician liaisons need to:

  • Optimize face-time and build relationships with physicians, advanced practitioners and their practice teams
  • Effectively deliver information about the value and support your organization delivers to providers, their staff, patients and families
  • Navigate difficult conversations and overcome resistance from physicians and office staff
  • Use data and insightful analyses for effective referral management

High-Performance Business and Professional Development

Tiller-Hewitt training programs draw on direct management experience on both the health system and the physician practice sides of healthcare. Whether you need to strategically reposition your program or sharpen your tactical sales effort, we provide you with the experience and expertise that will empower your team to perform at a higher level, using the differentiator of consultative selling.

Our Make it Matter two-day experience includes pre-event preparation plus interactive videos, role-playing, and exercises that are practical, memorable and applicable to your unique value proposition.

We can further maximize your Continuing Education budget with a flexible range of coaching and training services, that Make YOU Matter — from virtual one-on-one coaching to on-site team training and personal wellness programs.

Make it Matter Three-Day Interactive Learning Experience

Providing your team with a properly sequenced, live classroom training event
is an investment that will pay dividends quickly through improved enthusiasm,
synergy, learning reinforcement and performance in the field.

  1. Make YOU Matter – Creating Your Value Proposition: This interactive and reflective kickoff session lays the foundation for developing a personal and organizational brand standard that is clean and concise to build credibility among colleagues, leaders and customers alike.
  2. Make Communication Matter – Communicate to Influence: Communicate more effectively by understanding how personality/gender/generational differences influence communication and decision-making. Learn how to navigate gatekeepers and other decisions makers with a value-based message.
  3. Make Data Matter – Where Strategy Meets Results: “Without data, you’re just another person with an opinion.” Learn how to effectively obtain and use internal and external data to remain strategic, focused to drive measurable results.
  4. The Great Differentiator – Consultative Needs-based Selling: Consultative vs. transactional selling relationships is the great separator in becoming a Trusted Advisor. This module is the culmination of needs-based selling skills, product and industry expertise, and knowledge of customer circumstances.
  5. Sharpening the SawMaintaining a Professional Skillset: Professional sales skills are essential to maintain respect and master year-over-year results and success. This module includes effective pre-call planning, effective listening skills, overcoming objections, techniques for asking questions and closing. Interactive role-playing and relevant sales technique training exercises instill the skills proven to overcome objections and close sales to increase market share.
  6. Make Time Matter – Effective Time & Territory Management: Make time work for YOU! Learn how high-performing professionals manage time with intentionality for peak results.
  7. Make Connecting Matter – Maximizing Internal Collaboration: Creating ways that outreach teams across multiple disciplines within the same organization, can collaborate to maximize opportunities when calling on the same or similar referral sources. The goal is to always work together on appropriate opportunities to strategically grow business for the organization.
Checkout our upcoming virtual training event!
AH HA Moments of Recent Make It Matter Attendees

Check out our Resource Page often for updates, videos, webinars, articles and other strategic growth planning tools.

Make It Matter Today!

We’re here to help you get started. Your complimentary goal-setting worksheet is a click away!

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We’ve helped hundreds of healthcare organizations achieve strategic growth.

"Tiller-Hewitt gave us a jump start for early success. By focusing our program on the right initiatives and tracking the right data, we got our outreach ..."

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