When is the last time you “scrubbed up” – I mean wearing scrubs in your role as a superstar Physician Liaison? In this week’s Friday from the Field, superstar Beverley Fox-Bray puts herself back in training, shadowing in the operating room so she stays on-her-game when promoting their new surgical robot.
As successful liaisons, we never “fake it ‘til we make it”. We spend countless hours mastering the details of our organizations and the services offered. Additionally, we should spend time educating and updating ourselves on our competitors too, in order to consistently identify competitive advantages, or in some cases, create talking points around why we don’t have the latest and greatest technology.
Watch expert-led videos on physician engagement, growth strategies, and healthcare transformation.
Let's be honest, if we can’t connect – nothing else matters! As liaisons, we’re always looking for ways to connect. Holidays, along with fun and medical observances can be an awesome (and simple) way to connect with your providers and their staff! In this week’s Friday from the Field, Michelle McMillan, Assistant Director at Children’s...
Physician liaisons are – by nature – focused on continuous improvement. That’s why conferences are great for sharing insights and networking with peers. But true learning happens when key ingredients are baked in: getting to know your specific audience in advance, and then customizing content to focus on the organization’s objectives and what each individual...
Most of us have faced fakers, haters, players and heartbreakers. Some days we face all four – but that’s just life! Unfortunately, it doesn’t always come easy to just ‘SHAKE IT OFF” and press forward. I promise that facing all types can actually make us better! So, be encouraged, shake it off and just step...
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