It's hard to escape the hype around the upcoming Super Bowl – but it does raise the question, what do championship football players and championship physician liaisons have in common?
There are four important similarities:
If you’re not a team player – you will unlikely ever reach championship status. Talent may win games, but teamwork wins championships.
Both football and healthcare are highly competitive environments. In football, teams compete against each other to win games and championships. In healthcare, we’re competing against multiple opponents or competitors from multiple service lines to win every patient. There is no time to waste!
In football, teams develop game plans, analyze opponents' weaknesses, and execute plays to score points and win. Similarly, we develop strategic growth plans, pre-call plans, and call goals to effectively execute to uncover customer needs and find solutions that win business year over year!
Championships are won on the field, or in our case – in the field - one strategic contact after another! Championships are not won by hiding behind a desk, computer, or phone with emails, texts, or calls. Cheers to all the Champions!
Watch expert-led videos on physician engagement, growth strategies, and healthcare transformation.
How often should a hospital liaison see physicians and their staff? Why is frequency so important? Because call frequency is one of the leading metrics that will directly impact your results (and your bonus)! It’s all about consistently delivering relevant information that your providers will value and act on. Check out this short video to...
Our COO – Thomas “Tommy” Tiller II – is currently launching a multi-hospital/multi-liaison outreach program for a large health system. In doing so, he again is reminded of the most common obstacle liaisons face while trying to get and stay out in the field working with providers and their staff. Tommy draws an interesting parallel...
Do you remember the excitement and energy of being a new liaison? I certainly do – best job ever! In this week’s (part 1 of 2) Friday from the Field, you will meet Brittany Lawson – one of our newest liaisons. Brittany is the Pediatric Liaison for Presbyterian Hospital, Albuquerque, New Mexico. She has taken...
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