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Virtual Training. Real People.

Attend a 3-Day Virtual Training Workshop with Physician Liaisons and Outreach Professionals from Across the Country.

​We are thrilled to offer our popular Make-it-Matter physician liaison sales training workshop in a three-day virtual format. This virtual format delivers the same comprehensive consultative sales training that includes live instruction, videos, role-playing, break-outs and interactive exercises. Attendees gain practical, memorable techniques for immediate application - all from the comfort and safety of home or office.

2024 Training Workshop - Becoming a Stronger Physician Liaison​


  • Make YOU Matter - Deliver value – every time. This interactive and reflective kickoff session lays the foundation for developing a personal and organizational brand standard that builds credibility among colleagues, leaders and customers alike. Discover your strengths and how to play to them.
  • Make Communication Matter - Understand how personality, appreciation languages and generational differences influence communication and decision-making. Learn how to navigate gatekeepers like a pro and craft results-focused sales messaging.
  • Make Time Matter - Make time work for YOU! Learn how high-performing professionals manage time with intentionality for peak results.
  • The Great Divide - Consultative vs. transactional selling relationships separate reps from winning teams of trusted advisors, the coveted customer relationship. This is the culmination of needs-based sales skills, product and industry expertise, and knowledge of customer circumstances.
  • Sharpening the Saw - Professional sales skills sharpen with practice. Interactive role-playing and sales technique training exercises instill the skills proven to improve preparation, create better messaging, master the art of asking, overcome objections and close sales.
  • Make Strategy & Data Matter - “Without data, you’re just another person with an opinion.” Learn how to effectively get and use internal and external data to become strategic and in-line with organizational goals.

Looking for a way to get leadership support?

Download and use our CEO/Leader template to get started!

For a printable information sheet about our virtual training workshop, click here.

Choose a workshop date and register today!

May 14-16, 2024
October 15 - 17, 2024

The Partner That Produces Results Through Healthcare Business Development

Get started with a complimentary strategy call to pinpoint your most pressing
challenges and areas of greatest opportunity.

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